Liquor Licenses (Businesses)
A retail license allows persons to sell alcohol beverages to individual retail customers, from a particular place (premises). All sales must occur at the licensed premises, with the buyer and seller both physically present at the time of sale.
All liquor licenses are issued by the City of Menasha Clerk's Office after the Common Council approves and determines that the applicant is qualified to hold the license. No one can sell alcohol beverages (or give away for a commercial purpose) or allow consumption in a public place without getting the appropriate license or permit.
What type of Liquor License does my business need to serve alcoholic beverages?
Retail licenses are categorized by the type of alcohol beverages sold and whether the alcohol beverages are consumed on or off premises. Types of liquor licenses are as follows:
- "Class A" (beer) - sell beer to consumers in any quantity in original packages for off-premises consumption only. They may offer taste samples of beer on premises. (sec. 125.25)
- "Class A" (liquor) retailers may sell intoxicating liquor to consumers only in original packages for off-premises consumption. They may offer taste samples of wine or intoxicating liquor on premises.
- Class "B" (beer) - sell beer to consumers for on-premises or off-premises consumption. (sec.125.26(1), (2), (3), (4), and (5))
- "Class B" (liquor) - sell intoxicating liquor to consumers for on-premises consumption. (sec. 125.51(3)(a), (c), (d), (e), and (f))
- "Class C" (wine) - sell wine by the glass or in an opened original container for consumption on the premises where sold. Such licenses may only be issued for restaurants if the sale of alcohol beverages accounts for less than 50% of the gross receipts. It may not be issued to foreign corporations or foreign LLC's.(sec. 125.51(3m))
- Temporary Class “B” (beer) - sell beer to consumers at a picnic or similar gathering of limited duration, or a single-day, multiple-location event such as a "beer walk." (ch. 181, Wis. Stats.)
- Temporary "Class B" (wine) - sell wine to consumers at a picnic or similar gathering of limited duration, or a single-day, multiple-location event such as a "wine walk". (ch. 181, Wis. Stats.)
Liquor License Q&A
To view frequently asked questions, please visit the WI Department of Revenue's website