Liquor License's

Licenses & Permits

Liquor License's

What is a Liquor License and what does it allow my business to do?
A retail license allows persons to sell alcohol beverages to individual retail customers, from a particular place (premises). All sales must occur at the licensed premises, with the buyer and seller both physically present at the time of sale. All liquor licenses are issued by the City Clerk's Office. Upon approval by the Common Council applicant is granted the license.

Types of Licenses 
Temporary Beer and/or Wine Permit
Temporary Permit may only be issued to: 
 - Bona fide clubs that have been in existence for at least 6 months prior to the date of application.
 - State, county, or local fair associations, or agricultural societies.
 - Church, lodge, or society that has been in existence for at least 6 months prior to the date of application.
 - Posts now or hereafter established of ex-servicemen’s organizations.
 - Chambers of commerce or similar civic or trade organizations.

Please also complete/provide:
 - Addendum to Application for Temporary Class “B”/”Class B” Retailer’s License
 - Copy of W-9 (Tax Exempt Form)

Class “A” Fermented Malt Beverage License
Authorizes the retail sale of beer and beer-based coolers, in the original sealed container, for consumption off the licensed premises.
 - No sales to other licensees for resale;
 - May sell in any quantity to the public;
 - No beer sales between 12 midnight and 6:00 a.m.
 - May furnish customers with two, 3-fluid ounce taste samples of beer between 11:00 a.m. – 7:00 p.m.

“Class A” Liquor License
Authorizes the retail sale of liquor and wine, in the original sealed container, for consumption off the licensed premises. A "Class A"(cider only) license authorizes the retail sale of cider, and shall be issued to a license applicant holding a Class "A" (beer) license for the same premise. The sale of intoxicating liquor is limited to cider only. 
 - No sales to other licensees for resale;
 - May sell in any quantity to the public;
 - May not sell intoxicating liquor and wine between 9:00 a.m. - 6:00 p.m.
 - May furnish customers with two 3 fluid ounce taste samples of wine between 11:00 a.m. – 7:00 p.m.
 - May furnish customers free of charge one 0.5 fluid ounce taste samples of intoxicating liquor other than wine between 11:00 a.m. – 7:00 p.m.

Class “B” Fermented Malt Beverage License
Authorizes the retail sale of beer and beer-based coolers for consumption on the licensed premises and for consumption off the licensed premises.
 - No sales to other licensees for resale;
 - May sell in any quantity to the public;
 - Must be closed between the following hours:
     - Monday - Friday – 2:00 a.m. - 6:00 a.m.
     - Saturday - Sunday – 2:30 a.m. - 6:00 a.m.
     - Second Sunday in March - 3:30 a.m. - 6:00 a.m.
     - New Year's Eve - No closing required. 
     - Local municipalities may NOT further restrict the closing hours.
     - No off-premises sales between 12:00 midnight - 6:00 a.m. 

“Class B” Liquor License
Authorizes the retail sale of liquor by the drink for consumption on the licensed premises and (if allowed by local ordinance) in the original sealed container for off-premises consumption. A single, open bottle of wine may be taken off premise if ordered with a meal and re-corked prior to being taken off premise.
 - No sales to other licensees for resale;
 - Off-premises sales of liquor, when permitted by Local ordinance, limited to 4 liters or less;
 - Wine may be sold in the original package, in any quantity, for on and off-premises consumption.
 - Closing hours the same as Class “B” License, above.
 - A winery that has a “Class B” (wine only) license issued under s. 125.51(3)(am) must close between 9:00 p.m. and 8:00 a.m.

Class "C" Wine License 
Authorizes the retail sale of wine by the glass or in an opened original container for consumption on premises only. A single, open bottle of wine may be taken off premise
if ordered with a meal and re-corked prior to being taken off premise.
 - No sales to other licensees for resale.
 - Closing hours the same as Class “B” License, above.
 - With limited exceptions, all retailers of alcohol beverages may only sell to consumers who are physically at the licensed premises.

For more information regarding liquor licenses see Publication 302 from the WI Dept of Revenue.

Contact the Clerk's Office to receive the required Liquor License Forms.